Garma Festival
Social Media Strategy
Photography
Videography
Live coverage
A Social Strategy That Amplified Culture & Community
Objective:
To share the vibrant energy of the Garma Festival far beyond its four days and connect people to the heart of Indigenous culture. As the Australian referendum loomed, this was an opportunity to amplify Indigenous voices, foster cultural understanding, and create real, lasting conversations about sovereignty, unity, and the future of Australia.
Outcome:
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8,465 new followers over 3 festival editions.
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Reels reaching between 10K and 79K; photos shared by Indigenous communities, media, and government organizations.
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Real-time content capture and editing.
This was more than just a campaign, it became a spark for a movement. By honouring culture, preserving heritage, and fueling critical discussions leading into the referendum, Garma became a cultural force that continues to resonate beyond the event.
Alya Skin
Social Media Strategy
Product Launch Campaigns
Photography
Videography
The Social Strategy That Turned Clicks Into Conversions
Objective:
A bold, algorithm-driven strategy that fuses high-end aesthetics with unfiltered, relatable content. From coquette beauty trends to skincare inspired by your favourite foods, every post was crafted to not just stop the scroll, but ignite conversations and stir curiosity. It wasn’t about simply posting, it was about creating a rhythm that kept the audience hooked, engaged, and coming back for more.
Outcome:
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6X ROAS on Boxing Day ads ($1.3K spend → $8.4K revenue)
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83% increase in website clicks from Instagram
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2.66% organic Instagram engagement (vs. 0.55% industry standard)
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Christmas campaign with 607K+ organic views
Skelp Campaign
Social Media Strategy
Product Launch Campaigns
Photography
Videography
The Bold Social Strategy That Took Engagement and Sales to New Heights
Objective:
Launch Skelp's Rehab Spray with a playful mix of personality and authenticity to spark buzz and build real connections. This strategy levelled up Skelp’s TikTok game, combining fun, relatable vox pop moments with product-driven posts. The outcome? Higher engagement, more views, and proof that when personality and strategy team up, magic happens.
Outcome:
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86% more products sold than in the previous product launch
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61% increase in followers
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51.4% spike in engagement, showing that our lifestyle-driven feed and high-quality content hit the mark
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6.8% organic Instagram engagement (vs. 0.7% for similar sized brands)
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Website sessions up by 126%
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101,000 organic impressions, up by 57.7%, driving serious brand traction.
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Skelp’s Rehab Spray launch didn’t just capture attention; it built real connections and drove growth.