top of page

Alya Skin

The Social Strategy That Turned Clicks Into Conversions

Objective:

​

A bold, algorithm-driven strategy that fuses high-end aesthetics with unfiltered, relatable content. From coquette beauty trends to skincare inspired by your favourite foods, every post was crafted to not just stop the scroll, but ignite conversations and stir curiosity. It wasn’t about simply posting, it was about creating a rhythm that kept the audience hooked, engaged, and coming back for more.​​​

​​

Strategy:

 

  • Localise global trends (e.g., Brat Summer → Brat Winter with a fun twist in Australia)

  • Leverage trending personalities such as Theo James for cultural relevance

  • Tap into TikTok aesthetics: food-inspired skincare, Gen Z tech vibes, coquette styling, employee storytelling

​

Outcome:

 

  • 6X ROAS on Boxing Day ads ($1.3K spend → $8.4K revenue)

  • 83% increase in website clicks from Instagram

  • 2.66% organic Instagram engagement (vs. 0.55% industry standard)

  • Christmas campaign with 607K+ organic views

Skelp Haircare

The Bold Social Strategy That Took Engagement and Sales to New Heights

Objective:

​​

Launch Skelp's Rehab Spray with a playful mix of personality and authenticity to spark buzz and build real connections. This strategy levelled up Skelp’s TikTok game, combining fun, relatable vox pop moments with product-driven posts. The outcome? Higher engagement, more views, and proof that when personality and strategy team up, magic happens.

​​

Strategy:

 

  • Replace sterile studio shots with lifestyle imagery - location scenes over white backdrops

  • Showcase product benefits (e.g., UV protection) in contextually relevant settings

  • Blend premium visuals with candid mobile-shot reels of real customers to boost relatability. 

  • Host PR events at locations aligned with the product story - beach launch

​​

Outcome:

​​

  • 86% more products sold than in the previous product launch

  • 61% increase in followers

  • 51.4% spike in engagement, showing that our lifestyle-driven feed and high-quality content hit the mark

  • 6.8% organic Instagram engagement (vs. 0.7% for similar sized brands)

  • Website sessions up by 126%

  • 101,000 organic impressions, up by 57.7%, driving serious brand traction.

  • Skelp’s Rehab Spray launch didn’t just capture attention; it built real connections and drove growth.

​

Garma Festival

A Social Strategy That Amplified Culture & Community

Objective:

​

To share the vibrant energy of the Garma Festival far beyond its four days and connect people to the heart of Indigenous culture. As the Australian referendum loomed, this was an opportunity to amplify Indigenous voices, foster cultural understanding, and create real, lasting conversations about sovereignty, unity, and the future of Australia.

​

Strategy:

​

  • Use recognisable words from traditional languages to connect with local communities

  • Craft a warm, legacy-rich tone of voice to signal belonging and heritage

  • Blend press-worthy high-end photography with mobile-shot reels for authentic appeal

  • Document traditional dances and behind-the-scenes ceremonial preparations

  • Address both Aboriginal and non-Aboriginal audiences to foster unity and shared identity

​

Outcome:

​

  • 8,465 new followers over 3 festival editions.

  • Reels reaching between 10K and 79K; photos shared by Indigenous communities, media, and government organizations.​

​

This was more than just a campaign, it became a spark for a movement. By honouring culture, preserving heritage, and fueling critical discussions leading into the referendum, Garma became a cultural force that continues to resonate beyond the event.

bottom of page